Setpoint is a small business that is agile and can adjust as quickly as the management team can move. Everyone wears multiple hats, but in most job functions, we are only one layer deep. If…
Knowing When to Cross Train
Discovering and Resolving Problems
Most of the projects we build have never been built before; most are completely clean sheet designs, meaning that no one is quite sure what this machine will end up looking like. This means that…
Value Curves
Most industries compete around the same points of competition and it becomes a race where everyone makes incremental changes in how they compete, but not very often does anyone truly have a breakthrough in how…
Whose Decision is it Anyway?
It is way too easy to say that because I’m the boss, I decide. The opposite view might be that you require consensus with all those involved before a decision can be made.
The Discipline of Market Leaders Updated with Some Caveats
Companies are most successful when they focus on only one marketing discipline. Companies are mediocre when they focus on two marketing disciplines. Companies will be run over when they think they can do all three.